"The difficulty is getting the right building, one that easily breaks down into office units of about 1,000sq ft," adds Gershinson.

Number 12 Bridewell Place, tucked away behing Fleet Street, fitted the bill for London & Regional. The handsome Georgian building has been refurbished to provide air-cooled, broadband linked offices, with lighting and oak floors included in the basic price. Office floors cost from £520,000 to £1 million. Owners can either carry out the fit-out themselves or use Yoo's design service.